The Marketing Plan B2b Global

Marketing & Growth Strategy.

Mat360 has been designed as more than a fitness product. It is a platform capable of supporting ongoing training content, community engagement and partner-led programmes.

Our marketing strategy focuses on building awareness through a combination of digital content, fitness partnerships, educational engagement and strategic distribution relationships.

Content-Led Engagement

Video demonstrations, guided workout programmes and educational content will play a central role in introducing users to the Mat360 methodology. By demonstrating simple, effective bodyweight exercises, we aim to encourage participation and build confidence among users of all ages and abilities.

Fitness & Wellness Partnerships

We are actively exploring opportunities with fitness operators, training providers, distributors and strategic partners who share our vision for accessible, engaging and effective fitness solutions.

Education & Family Fitness

Mat360 was originally conceived to encourage adults and children to exercise together. As a result, schools, youth organisations and family-focused wellness initiatives represent an important future growth opportunity for the platform.

Digital Presence

Through our website, social media channels and future online training content, Mat360 aims to create an engaged community of users who value simple, structured and enjoyable approaches to fitness.

By combining product innovation, educational content and strategic partnerships, Mat360 is positioned to grow across home fitness, commercial fitness and educational sectors alike.

Social Media

Mat360 will release a dedicated social media campaign across – Facebook / Instagram and YouTube, the team will publish fitness programs targeting specific muscle sets in each period of time set to low, medium, and high intensity and aimed at a range of age groups.

Television shopping

HSN – home shopping network

The Home Shopping Network (HSN) was one of the channels that started it all. In 1982, long before satellite television and digital cable would broadcast it to millions of households, it started on a local Florida station. The channel offers a wide variety of products including fashion, jewellery, home décor, and electronics. HSN also stocks top brands like Sephora, Bissell, Singer, Skechers, and more. Available 24 hours a day, viewers need never be without a shopping fix. Anyone can view the channel, either from their cable TV line-up or on the website. HSN also offers convenient Flex Pay options and a 30-day return policy.

QVC

QVC is another pioneer in the world of the best channels for direct shopping TV since 1986. The channel airs around the clock, selling clothing, health and beauty supplies, jewelry, and everything you need to stock and decorate your home. Customers can enjoy name-brand products from Sleep Number Bed, KitchenAid, Dell, and Proactive Solution, just to name a few. Anyone can watch QVC 24/7 by using their website or free apps for iPhone and Android. It’s also available on most streaming services like Roku and Amazon Fire TV. QVC also offers a credit card for easy payments.

SHOP HQ

ShopHQ, formerly known as ShopNBC, is a general shopping network. A series of special collections allows the network to offer shoppers exclusive designs from big names in fashion and jewelry. The network also carries beauty and health products, kitchen and household items, and electronics. You can find name-brand products for up to 85% off retail price. ShopHQ has its own credit card or offers the opportunity to pay for any product in six equal ValuePay® payments with no interest if paid in full by the due date. Free shipping is also a feature on many items at ShopHQ. ShopHQ can be watched live 24/7 on their website, mobile app or on selected cable services. You can search for the channel on your local line-up using their channel finder tool.

Distributors – Global

There are a great number of distributors supporting consumer demand across the world.  Mat360 would like to engage with key distributors on a regional basis offering exclusivity packages where capital investment & advertising budgets can support the growth. Some examples of business we see as a good fit for Mat360 are shown below.

www.wander-fitness.com

www.react-fitness.com

www.powerhouse-fitness.com

www.healthclubmanagement.co.uk

www.eliviatefitness.com

Industry Trade show

Trade shows are a fantastic way to build interest in our brand. We feel a professional presentation of Mat360 in a trade show environment would have a strong impact and would be supported by targeted pre-launch activity and post-show marketing strategy. Shows in the UK, USA, and China would be targeted.

Elevate 2022

Elevate is the UK’s largest trade show dedicated to physical activity, fitness, and sports therapy. On 15-16 June at ExCeL London, thousands of decision-makers from gyms, studios, sports clubs, universities, personal training, schools, and private practice met over 250 leading suppliers, exhibiting 1,000s of product innovations specially designed to ‘elevate’ the UK’s physical activity levels.

Annually playing host to unrivalled networking and delivering unparalleled learning from over 200 expert speakers, Elevate is made possible by the support of over 50 industry associations, media partners, and NGOs.

https://www.elevatearena.com/

Fit Show UK

IHRSA Annual International Convention & Trade Show – Las Vegas

International Health, Wellness and Fitness Expo -Beijing

Online sales

It is understood that online shopping is a major growth opportunity for any brand and with supporting social media campaigns to build awareness, positive sales could be generated. It is also understood this would require significant investment for stock and distribution. Whilst this remains a possibility, Mat360 would benefit from first growing with television shopping channels, distributors, and brands that are able to target an existing client base with exclusive offers to build a community.